Being two Melbourne-born brothers, we’re extremely passionate about a few things in life. Good surf, good food, The Office (UK…obviously) and coffee. Our love of the latter led us to Lay Day – a mission to revive instant coffee, ethically, refreshingly and simply.
After constantly waiting for our morning percolator to brew it’s bitter goodness, we saw an opportunity to do something new. Or, more accurately, we took something old and made it new again. To show the world instant coffees still got it – but ‘it’, this time round, is more than affordability and convenience; it’s premium quality and ethically sourced.
So, here we are, reinventing a legend for modern times, reviving a workhorse of the workforce, bringing instant coffee back…with a conscience.